One outbound engine. Two ways to work with us.
The Done With You build lives in your stack. With Done For You, we operate the same system on your behalf. Both paths are for B2B teams; scoped deliverables are reviewed with you and no outbound is sent without human approval.
Built with you, or built for you.
Done With You puts the engine in your stack from day one. Choose Done For You when you want us to operate it.
Outbound Engine Builder
We configure the agreed workflow in accounts you control and train your team on the scoped components. Handover covers the agreed configured assets and operating documentation; third-party licenses, accounts, and usage rights remain subject to their own terms. Weekly strategy calls and async reviews guide the build.
- ✓ Scoped workflow in accounts you control
- ✓ Weekly strategy call plus async reviews
- ✓ Scoped playbook, templates, and SOP documentation
- ✓ You run it, we coach
Full Outbound Program
We run the program from setup through reply handling and reporting. You approve every send and see the results. Choose this when you want us to operate the agreed outbound workflow rather than build the capability in-house.
- ✓ We operate the scoped workflow
- ✓ You approve every send
- ✓ Weekly pipeline reporting
- ✓ Switch to Done With You on an agreed transition plan
The six parts of the outbound engine.
The delivery model changes. These six modules do not.
Outbound infrastructure
We set up dedicated domains and sequencers, then warm inboxes for deliverability.
Data and enrichment
We score the ICP and map the TAM before any send. Clay and Apollo waterfalls fill the data gaps.
Signal-based copy
Drafts use agreed signals and available source data; a review step flags material claims for human review without guaranteeing accuracy.
AI inbox management
Replies can be classified and routed according to the owner and service-level rules your team sets.
Reporting and optimization
We review performance weekly, then adjust toward message-market fit.
Strategy and ICP
We research the market and competitors, then position the offer before the program starts.
Deal flow for search funds and M&A.
The same engine targets proprietary off-market deals. Outreach is triggered by signals from owner-operators, PE portfolio companies, and founders.
An engineering shop. Not a campaign agency.
We can configure the agreed workflow in accounts your team controls and document the components included in handover.
- Not a lead list vendor
- Not a template blast agency
- Not a full-service marketing agency
- Not a fit for pre-ICP companies
Not sure which mode fits?
Request the GTM planning framework. We review fit and may reply by email; no call is required.
Request the planning framework →