B2B outbound automation. From signal to meeting, with no rep in the loop.
One buying signal starts the workflow. The system enriches and scores the contact, writes the email, sends it, and routes positive replies to your CRM.
Six stages. Zero manual steps.
step 1
Trigger
Funding, hiring, tech change, LinkedIn intent
step 2
Enrich
Clay waterfall across 10 providers
step 3
Score
ICP fit filter before any touch
step 4
Write
AI copy from signal, audited, personalized
step 5
Send
Manyreach / Smartlead / HeyReach
step 6
Route
Positive replies to CRM, suppress non-buyers
What changes when research and routing are automated.
Before automation
- ·Rep researches accounts manually (3 hrs/day)
- ·Template emails go out, 0.5% reply rate
- ·Bounces spike, domain reputation drops
- ·Replies sit in inbox, no routing or triage
- ·No idea which signals actually convert
After automation
- ✓Signals trigger enrichment automatically
- ✓Per-lead copy, 4-9% reply rate
- ✓Every email verified before it sends
- ✓Positive replies routed to CRM same-day
- ✓Weekly report: signal → reply rate breakdown
FAQ
What is B2B outbound automation?
B2B outbound automation is wiring your buying signals, data enrichment, AI copy, and email sequencer into a single system that runs with minimal manual input. When a trigger fires, a contact is enriched, scored, copy is written, and an email goes out. No rep touches it.
Do I need existing tools or do you bring them?
You do not need an existing tool stack. Clay handles enrichment, Apollo supplies data, Manyreach or Smartlead sends the campaigns, and our AI layer writes the copy. If you already have tools, we build on top of them.
How do you prevent spam and deliverability issues?
Every campaign uses dedicated warmed sending domains, never shared pools. We configure DMARC, DKIM, and SPF, verify each email, cap daily volume per domain, and monitor deliverability.
Will this integrate with my CRM?
Yes. HubSpot and Pipedrive are fully supported. Positive replies and new contacts are pushed automatically, with custom fields for signal type and sequence name.
How long does it take to set up?
First sequences live in 7 days. Full automation (signals wired, CRM integrated, reporting configured) is 3-4 weeks.
Automate outbound in 3-4 weeks.
30-minute automation audit: your current motion, the gaps, and the first automation we would build.
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