B2B buying signals, ranked.
Reach buyers the week they enter the market. We rank each signal by intent and how quickly you need to act.
Act this week. Highest intent, time-sensitive.
Funding round
Seed to Series C, fresh budget
Hiring surge
new SDR or AE roles posted
New VP or C-level
in the buyer’s function
Exploring the category
public intent, RFP language
Strong. A clear, specific reason to reach out.
Competitor switch
churn or migration signal
Tech stack change
tool added or dropped
Role-revealing job posts
roles your product supports
Fast headcount growth
scaling pain
Good, with context. Pair with an S or A signal.
Website visits
deanonymized intent
Webinar or event
attended or registered
Post engagers
reacted to relevant content
Review-site activity
comparing vendors
Weak alone. Use as a filter, not a trigger.
Firmographic fit
right shape, no timing
Industry or geo match
relevant, not urgent
Company size band
targeting only
Do not trigger on these. This is spray.
Generic role congrats
"saw you got promoted"
Birthdays, anniversaries
no buying intent
No signal at all
a list and a merge tag
We fire on S and A, qualify with B, filter with C, and never send on D. Every message is fact-checked, and every send still passes your gate.
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