01Gate
Source & fit
Every account has a source, a reason it fits the ICP, and a named owner.
- Signal URL or first-party note attached
- Persona and account fit are explicit
- No personal-data guesswork
● Free operator resource
The outbound launch QA gate.
Use this before a campaign moves from draft to send. It makes evidence, approval, suppression and reply ownership visible in one pass.
02Gate
Message & claims
The draft says only what the evidence supports and asks one useful question.
- Opening refers to a checked context
- Outcome language is qualified
- CTA and next step are unambiguous
03Gate
Sending controls
Infrastructure, suppression and policy checks are complete before volume is considered.
- SPF, DKIM and DMARC reviewed
- Unsubscribe / DNC suppression tested
- Audience, cadence and owner approved
04Gate
Reply handoff
Positive replies, objections and no-fit responses have a visible destination.
- Reply categories are defined
- Human owner and SLA are named
- Learning is recorded against a baseline
How to use it
Pause when a gate is unclear.
The checklist is a decision aid, not a send-volume target. If the source, owner or suppression state is unclear, stop and resolve it before the next step.
1Attach evidence to the account or draft.
2Record the reviewer and the decision.
3Compare learning with your own baseline.
Free resource
Get the outbound launch QA checklist.
A four-gate checklist for source quality, claims, suppression, routing and human approval before a campaign moves to send.
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Your checklist request was submitted. If it is a fit, we may follow up by email.
One more step: send the prepared request to [email protected]
Want this gate mapped into your stack?
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